INTERVIEW: BRALEY FRYER
1.) How did you get in to Creativity, staging, design, etc?
Actually I started getting in to creativity because I saw another church getting creative. That was a deep answer, wasn't it? I've alway been big on finding someone that does it better than you, and learn. I remember seeing all these church putting out awesome websites and I thought our church needs a website, and that's really where it started. My church at that time had a very little budget for web design: like zero dollars. So I had to do all the designing myself, which opened the door to graphic design. And the rest was history. I will say there are a lot of good creative people out the that helped me learn.
2.) Can you take us through your process of developing a series, from artwork to staging?
I can't say developing a series always works the same, sometimes they start with a topic we want to teach on, sometimes they start with a series artwork somebody made that we really like and we can build from, and sometimes we build them off what is popular at the time.
After we figure out where we are going our next step is throwing out ideas. My creative team meets and basically starts throwing out any idea that may or may not work for the series. One thing my team knows is just because they may thank they may have an amazing idea doesn't mean we will use it. This is usually a difficult idea for people to get but it is very important they understand it and basically have the understanding of "check your feelings at the door". You may be asking how do I teach my team to think like that. And I honestly don't have the answer. All I can say is pick wisely who is on your creative team.
After all the ideas are out there we choose the ones we feel work the best and we can actually accomplish and we start building. We usually start with the artwork because the artwork design plays a role in all of the other creative elements like slide, staging, and publications.
3.) What are some tips, ideas you have incorporated for creating on a small or no budget?
Well the first tip I'd say is think outside the box. There are a lot of ideas that I've seen at bigger budget churches that I have pulled off with little to no budget. The next tip would be to spend your money wisely. Spend your budget on things that make the biggest impact. It doesn't matter how good your staging looks if the lighting isn't good, it's still going to look bad. Buy things you can reuse. This is pretty self explanatory but it can be difficult to do this at times. All I can stay is really think about what you are building and how you're building it. And the last tip, which I'm not sure why I didn't use these sooner, is resale stores and thrift shops. If you keep an eye on these places there's good stuff flowing through there all the time.
4.) What resources do you often use to get ideas, or 'cheap' solutions to staging?
The Internet...just kidding but not really. I get ideas from a lot of places. First I would say keep your eyes open. Do you know how many stage design ideas I have gotten from window displays at the mall...a ton! While everyone else is shopping I'm taking pictures with my phone of store displays. There is design all around us if we just open our eyes. Second I would say word of mouth. Sharing ideas is super cheap; actually it's free. Their are a lot of people out there that have great ideas if you just ask. And thirdly, the Internet. This one is a gimme. I Google a lot of ideas. Sometimes it works and sometimes it doesn't. To be honest I believe I get most of my ideas for the first two resources.
5.) When you hear someone say,"I don't have the budget for that." What is your initial response?
You're right you don't...but if we get creative maybe we can figure out how to do something similar with less money.